Less-Lethal Firearms Gaining in Popularity as ‘Personal Safety Technology’. Americans cherish choices almost as much as their constitutional freedoms, and many seeking to defend themselves from violent criminals are choosing a recently developed option.
That is the “ungun,” Taser weapons that look and fire like a handgun but are much less lethal than traditional firearms.
Sales of alternatives to traditional firearms are booming across the US
Byrna, the industry leader in this newest self-defense niche, raked in an impressive $100 million in revenue in just the past twelve months. The business has existed for two decades, and its products are suddenly flying off the shelves.
Retail stores are popping up nationwide, and Byrna products are now featured at Sportsman’s Warehouse.
Byrna touts its product line for not requiring background checks, being legal to carry in all 50 states, and being able to be ordered and shipped directly to a customer’s front door.
New York City severely regulates these weapons, allowing them only to be used within the home. A few other cities have similar laws.
There is now a wide array of options for personal defense
Axon Enterprises produces two models of Taser handguns that it touts as “personal safety technology.” Its primary market remains law enforcement agencies and the military, but it now sees a larger share of its sales in its consumer line.
And it’s not just Tasers that are exploding on the retail market.
JPX International markets the Jet Protector. This weapon fires a projectile that releases pepper spray when it hits the target, and the company declared that its product is twice as powerful as that carried by law enforcement officers.
JPX CEO Scott Brent noted that millions of Americans have handgun permits. “But let me tell you something, in most situations you’re not going to use a handgun because if you kill or severely injure someone, you’re going to get sued and you could be indicted. You may not be found guilty, but it’s going to completely upend your life.”
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